The engine of global entrepreneurship will be fueled by sustainability. This was highlighted at the recent Peer Conference (COP27), held in Egypt from November 6 to 18, 2022, which generated commitments from innovation to reduce the curve of emissions of toxic agents and avoid an environmental disaster.
In the case of Colombia, the new generations of entrepreneurs and businessmen are betting on being planet-friendly by 2023.
According to the latest Ranking of Business Innovation 2022, prepared by Andi, the main reason why companies decide to innovate is to contribute to the solution of social or environmental problems and to the achievement of the Sustainable Development Goals (23.4%).
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